Our Rebrand — Why and What’s Next?
It’s a new year and a new start for “Swapneal Technologies”, as we officially rebrand to “Nilede Technologies”. For those who may not know, we’ve been providing innovative product development solutions to our clients for the past 4 years. But as we’ve grown and evolved, we felt it was time for a fresh start and a new identity that better reflects who we are and what we stand for. This change reflects our commitment to staying at the forefront of the product development industry.
Change is something most people do not take lightly.
Rebranding is a natural part of any company’s growth journey. As companies evolve and their goals and priorities change, it’s essential to reflect those changes in their branding. Out with the old and in with the new, rebranding allows companies to shed outdated elements of their identity and embrace a fresh, modern image that better aligns with their current vision and values. It’s not just about changing a name or logo, but about signaling a new chapter, a new direction, and a renewed commitment to growth and innovation. Nilede Technologies is no exception, our rebranding process represents our growth as a company and our renewed commitment to providing unparalleled product development solutions to our clients.
How it was started 4 years ago
When Swapnil (@Founder) started Swapneal Technologies, The name was randomly derived from his personal name, i.e Swapnil with a change in spelling, In the last 7 years, Swapnil has worked for many big organizations like Redhat and many more US and UK projects, which cannot be revealed because it were via a third-party agencies, Many of these projects came from references or B2B connections, This helped him to get experience with maintaining proper industry standards and work ethics. At the same time managing a team of developers gave him experience in delegation and leading the team in the right direction.
While running a software development company, Many founders offered to trade their equity in exchange for reduced development costs from us. Our team’s work, communication, and commitment ethics are what they have liked about us. This gave us an idea of why we should not help more founders, like Ronald, Founder of Discoveri CRM; Reinis, Founder of BST Coach, Josh from Denver, USA, and many more.
But this comes with its pros and cons, so we evaluate each founder’s idea and do thorough research, and then only do we invest our resources and expertise, so we look for founders who are fully committed to the success of their ventures. But again, We offer a range of business models, including equity trade, traditional payment, and hourly-based payment models.
Rebranding Hustle
The rebranding process is not an easy task and it’s a never-ending process for the portfolio of any brand, It required a lot of research and planning, but we were determined to do it right. We started by thoroughly analyzing our current brand and identifying areas that needed improvement. We then worked on creating a brand that would reflect our values and mission: to provide unparalleled product development solutions to our clients and set new standards for innovation and excellence in the product development industry.
After a few weeks of hard work, we are thrilled to introduce our new brand, Nilede Technologies. The name Nilede is a combination of “Nile” and “de”, Nile represents the biggest river in the world and the idea of flowing water, which reflects the company’s values of being pure, transparent, and collaborative. “de” stands for design, development, and deployment. The new tagline, “An Innovative Product Development Company,” perfectly encapsulates who we are and what we do.
One of the most significant changes you’ll notice is our new website, https://nilede.tech. The website has been completely redesigned to reflect our new brand and to provide better information about us. The design is sleek and minimalistic, with a focus on simplicity and a pitch-deck kind of structure.
Our services have also been expanded to include new and exciting offerings. We now offer prototype development, MVP development, complex SaaS & PaaS development, product maintenance, and leadership support for already-built solutions. We also provide both web and app development services.
We have also niched down our tech stack to include the latest technologies such as Laravel PHP, Vue JS, React Native, React JS, Inertia Js, Livewire, Filament, and Android, iOS, and Figma, to name a few. This allows us to provide the best possible product by being focused on our niche tech stack.
We have also expanded our team, In the last 6 months, we have gone from 1 designer and 2 developers to a team of 8 developers, 1 designer, and 2 project managers. Each of our team members is an expert in their field, and we are confident that they have and will continue to deliver the best possible product.
What’s Next?
We believe that our new brand and website better reflect who we are and what we stand for. We are excited about this new chapter in our journey and look forward to working with founders like you to develop innovative products that will help to change the world. If you’re interested in learning more about our services or working with us, please visit our website. or contact us.
PS: Rebranding is not an easy task, but we believe it was worth it. We now have a brand that truly reflects who we are and what we stand for. Our new website and services are designed to provide the best possible outcome that will help us achieve our vision and our team is ready to deliver the best possible product. We invite you to visit our website.
